The talent photo and video shoot for Curious Grace needed to be fun, dynamic, and flirty to reflect the brand’s energy. After exploring several creative concepts, budget constraints meant we could only opt for a simpler approach, but we were still able to capture the essence of the brand through the use of colour with the neon salmon coloured frame and the three secondary brand colours. Also working within the cost parameter, we only had usage of two models to represent the four products, so hair styling and wardrobe played a big part in ensuring there was enough differentiation.

We also shot a short brand clip for the campaign launch, which I storyboarded and chose music for, and worked with the external agency to fully portray the Curious Grace vibe.